Like a particular Italian brand, Porsche chose the prancing horse as its logo. What is his story? The answer is in this article!
over 270,000 sales around the world in 2020 porsche is one of the most influential high-end manufacturers. with iconic models like 911 even forgive the ranks, Cayenne has a total footprint in many segments. But what about his track record in motorsport? Therefore, everyone knows the German manufacturer. What about the logo?
A story… very American
The creation of the Porsche logo is a myth, perhaps a fact that dates back a bit. 1950s. In this period,Germany It was divided between several regions ruled by the British, Americans, and French. When West Germany was born and a referendum in 1951, three states will merge: Württemberg-Baden, Württemberg-Hohenzollern and Baden. most Coat of arms of the Free People’s Republic of Württemberg (with a single “t” in French) therefore, just like the emblem of the city of Stuttgart, it must give way.
One year later 1952We are at a restaurant in New York. Porsche does not have a logo and, like any other brand, seeks a superior visual identity. The creator of the brand, Ferdinand Porsche, died a few months ago. Porsche ferry Who is holding the reins now? Second meets Max Hoffman, an American European automobile importer. Then a table napkin The outline of a logo completed by Ferry at the same time as symbols connecting Porsche to the city and state of its birth.
After the business trip, the builder’s boss discusses it with him. Franz Xaver Reimspiess, the engineer works in Porsche Design offices. He rushed to complete the creation of a final logo very close to what we know today. It will appear at the end of 1952. model series 356.
A logo that fits its past
Porsche has changed its logo very little since 1952. It is always drawn in the form of a crest, as Peugeot can do with its new signature. we find medieval coat of arms Red and black stripes of Württemberg and deer antlers on a yellow background. most prancing horseincoming stuttgart city therefore, it existed until 1952 as a symbol of the 13th century.
Currently, the German brand is taking care to work on itself. typography. The Porsche name appears in full on all rear faces. However, the logo cannot be avoided and appears on the front as the steering wheel or hub. The name Porsche is still at its center, as the house is loyal to the city of Stuttgart, where the company has been headquartered since its founding.