Automobili Lamborghini, celebrating its 20th anniversary this year, opened its new dealership in Geneva at the end of March 2022. In addition to the significant enlargement of the showroom surface, the interior has been completely renovated, while the dealer image has been adapted to the new modern and avant-garde design that distinguishes the brand worldwide.
Marketing and Sales Director Federico Foschini and EMEA Regional Director Francesco Cresci joined CEO Stephan Winkelmann at this event.
“This opening is yet another testament to our partners’ extraordinary efforts to provide our customers with the service they deserve at the level of everything Lamborghini stands for. This new showroom and our brand have literally grown. Lamborghini Geneva will take us into a new era with the full hybridization of our three model lines by 2024. ready to implement our product strategy that will leadAutomobili Lamborghini CEO, Stephan Winkelmann, said.
Located in Plan-les-Ouates in the canton of Geneva, Route de Saint-Julien, Lamborghini Geneva offers its customers a complete experience with more than 520 m² of sales space only. In addition to an exhibition area dedicated to new vehicles, the dealership also has an area dedicated to Ad Personam, the personalization program that allows customers to customize their vehicles down to the last detail. Customization options include skins, stitching, carbon fiber elements, custom paint colors and more. In addition to the offices, the showroom has a reception area, a place for customer entertainment equipped with numerous giant screens, as well as an exhibition area where you can find specific products from the Automobili Lamborghini collection. The brand’s clothing and accessories can be purchased at the showroom and online.
“Our showroom marks an important page in the history that connects us with Automobili Lamborghini and we decided to inaugurate the dealership on the twentieth anniversary of its founding. In addition to having an innate passion for the brand and its products, our customers are also very demanding. Our dealer is designed to provide full service at every stage of the Lamborghini buying and owning experience. »said Giuseppe Sciretta, Managing Director and Partner of Lamborghini Geneva.
Hosted on stage by host Ellen Batelaan, the opening evening hosted more than 110 guests who were fascinated by the Automobili Lamborghini line represented by the Super SUV Urus, as well as attending the official opening of the dealership and live performances. The powerful twin-turbo V8 engine by the road-legal super sports car Huracan STO, characterized by an aspirated V10 engine, and the Aventador SVJ equipped with the very famous V12 engine manufactured in Sant’ Agata Bolognese