Automobili Lamborghini has announced the first NFT (immutable token) project in the company’s history. Posts on social networks on the theme “To the Moon” referred to it; Now, the space-themed artwork, dubbed the Lamborghini Space Key, has been officially unveiled and will be up for auction soon.
Developed in collaboration with an as-yet-unnamed artist and limited to five units, at the heart of this special project is a piece of advanced carbon fiber composite material that Lamborghini sent to the International Space Station (ISS) in 2019. It is a joint research project. After returning from space and all relevant testing for research purposes, the carbon fiber composite material is now part of the Space Key. These materials mark another milestone for the company, this time a gateway to the world of NFTs.
Each of the five Space Keys is linked to an exclusive, all-digital artwork by the same artist via a QR code on the back of the carbon fiber.
“Innovation is deeply rooted in Lamborghini’s DNA. As a leading company in the automotive industry in carbon fiber composite materials, we pushed the limits with a joint research project in space two and a half years ago. Today’s entry into the Metaverse is further proof that Lamborghini is always on the lookout for new horizons. The NFT world has called us and we are excited to engage with this passionate and innovative community. »Automobili Lamborghini CEO, Stephan Winkelmann, said.
Lamborghini enters the world of NFT in collaboration with NFT PRO. More details will be shared in the coming days and weeks, including Space Key and the name of the digital artwork’s artist, the nature of this unique piece of artwork, the auction house, and the auction date and time. with a link to the auction record.
What are NFTs?
NFTs (featured tokens) are unique identifiers stored in a distributed ledger known as the Blockchain that are linked to a digital asset such as photos, videos, music or other records (for example, vehicle VIN numbers). Each token is unique and allows its holder to guarantee the authenticity, rarity, programmability and traceability of assets on the Internet.
Who is NFT PRO?
NFTPro is the number one white-label corporate NFT solution for global brands, making it easy to create NFT campaigns that are easy to execute and aligned with brand image and identity. Through its enterprise-calibrated platforms, proprietary methodologies, and enterprise-grade support, the company helps global companies strategize, build, sell, and deploy authentic NFT-enabled digital assets to engage communities, generate new revenue streams, and drive cross-selling of physical products. products while providing full business control, sustainability and global regulatory compliance.