Since the launch of the Veyron in 2005, Bugatti has won over customers in Saudi Arabia for the brand’s performance, luxury and exclusivity. As Bugatti grew, the kingdom became one of the world’s leading markets for custom hyper sports cars. Today, thanks to the opening of one of the largest Bugatti showrooms in Riyadh, the signed partnership with SAMACO Automotive makes the magic associated with the brand more accessible than ever before in Saudi Arabia.
Located in one of Riyadh’s most desirable areas, this exceptional site benefits from an ideal location and careful design to house some of the most advanced hyper sports cars ever created. Two of Bugatti’s latest creations, a Chiron Pur Sport and a Chiron Super Sport, were guests of honor at its launch on 16 November.
As with any international Bugatti partner, the new showroom in Riyadh offers visitors the same brand experience as at the manufacturer’s headquarters in Molsheim, France. The modern layout is dominated by avant-garde design and noble materials, with characteristic lines and clear surfaces reminiscent of Bugatti’s hyper sports cars.
Hendrik Malinowski, Bugatti Director of Sales and Marketing, said: “Saudi Arabia has historically been one of our main markets. The establishment of an excellent representative office in Riyadh with the help of our partners SAMACO Automotive was a remarkable step that we look forward to. Saudi Arabia will continue to evolve as a dynamic and prosperous society and a hub for international trade. And as we grow, we will continue to evolve. »
Sheikh Mohammed Raffa, CEO of SAMACO Automotive, added: “Bugatti’s creations are unique. I am delighted to welcome the brand to the Kingdom of Saudi Arabia and our capital city of Riyadh, where many customers and passionate Bugatti fans already reside. I believe this is the beginning of a long and growing partnership between our two companies. We will implement many exciting projects to infuse Bugatti’s magic into the region and significantly increase the brand’s presence. »
Bugatti hosted its first driving event in Saudi Arabia, where customers could experience the dynamism of the Chiron Pur Sport on the coastal roads of Jeddah and the undulating skylines around the city of Riyadh. Bugatti also chose Saudi Arabia to launch Chiron Sport “Les Légendes du Ciel” in the Middle East – a special edition that pays homage to the famous French pilots who have played an important role in Bugatti history and legend.
In the coming days, Bugatti Riyadh will invite the kingdom’s leading names to explore the Chiron Pur Sport and Chiron Super Sport as part of a special event that will allow customers to experience the performance of the Chiron.
The most agile of them all, the Bugatti Chiron Pur Sport is designed to conquer corners with absolute composure. A tuned chassis combined with Dynamic Torque Vectoring perfectly complements the 1,500 hp 8.0-liter W16 engine, which remains the heart and most instinctive element of this hyper sports car.
The Chiron Super Sport can cover terrain like no other car can. With a top speed of 440 km/h, it’s Bugatti’s fastest production vehicle, largely thanks to its completely revised 8-litre W16 engine capable of producing 1,600 horsepower. This state-of-the-art engineering marvel is housed in the hyper sports car’s ‘long tail’ body, elongated by approximately 25 cm for optimized airflow, creating an unrivaled combination of longitudinal automotive performance.
In addition to the showroom opening, Bugatti Riyadh was also present at the Riyadh Car Show, one of the region’s leading automobile conventions. In the presence of a global and regional audience of Bugatti customers and enthusiasts, Chiron Sport, Pur Sport, Super Sport and Bolide are proudly lined up alongside some of the world’s biggest brands.