Bugatti dazzles with ‘Bespoke’ luxury cars

In Bugatti, as in many manufacturers, the number of exterior colors and leather trims during configuration is almost unlimited. However, those who want to go further and create “definitely a unique piece of automotive art” brand can use the brand new program “Tailor-made”.

Is your Bugatti standard or “Tailor-made” version?

Concretely, the “Bugatti Sur Mesure” program aims to build the history of the brand in terms of bodywork, handmade interiors, paint and embroidery. The program includes designers and engineers from the brand to develop models.ultra personalized“.

“From the initial design to the final handover and production of the vehicle, customers will have a great experience.Promising brand born 112 years ago in Molsheim. The “Bugatti Sur Mesure” team will accompany customers through all customization stages to create their dream vehicle.

The brand has also unveiled its first “Bespoke” customer project, a Chiron Pur Sport inspired by the achievements of famous 20th century racing driver Louis Chiron, who scored a legendary victory at the French Grand Prix. 1931 with Achille Varzi in a Bugatti Type 51 bearing the number 32. Not to mention two new exterior colors that have been recreated to pay homage to 1920s/30s Bugatti vehicles, with a number one ported to the new Bugatti-developed vehicle.

© Bugatti

Hendrik Malinowski, Managing Director of Bugatti Sales and Marketing, explains:For many years we have worked with our customers to create their own vision of the ultimate hyper sports car. This process has always been highly personalized, but an increasing number of our customers are demanding better and more sophisticated services than ever before. The launch of Bugatti Sur Mesure will enable us to meet their wishes by providing them with the level of detail needed for an experience. Bugatti.”

After all, if you are one of those customers who dream of developing a unique Bugatti in the world based solely on your tastes and passion for automotive, the “Bespoke” program is for you. In the meantime, let’s remember that the Bugatti brand has started the transition to electricity.