Art has always played an important role in Bugatti’s 112-year history. Ettore Bugatti, the creator of the French luxury brand, was born into a family of famous designers and master sculptors. His father, Carlo Bugatti, was a world-renowned artist, designer and jeweler. Ettore learned from him the love of craftsmanship and innovation that is still in Bugatti’s DNA. Today, Bugatti is teaming up with British luxury house Asprey to create the ultimate artistic masterpieces of the future.
With over 352 years of experience among them, these outstanding French and British luxury brands will be able to combine their skills and innovative methods they have developed over the centuries.
Founded in England in 1781, the Asprey has long been considered the pinnacle of luxury. Offering unique products and bespoke orders made in its renowned workshops, Asprey serves the most demanding and prestigious clients, including members of royal families, heads of state and experts from around the world. Just like Bugatti, Asprey leaves no detail to chance and always strives for perfection. The British brand is always trying to redefine luxury in terms of quality, elegance and innovation.
during 19and In the 19th century, Asprey artisans became known worldwide, supplying luxury goods to royal families, as Carlo Bugatti made his way through the world of art and design with his creations. At the first World’s Fair in 1851, Asprey was awarded the Gold Medal by Queen Victoria of England for her magnificent makeup bag collection.
united by perfection
Technical innovation and the pursuit of excellence unite these two brands at their core. Throughout its history, Bugatti has always wanted to push the limits: from the record-breaking Type 35 race car of the 1920s and 1930s to the Chiron Super Sport 300+.one Who knew how to cross the 300 mile barrier we thought was impassable. Bugatti has always been proud to partner with brands that share its values, and the Asprey is no exception.
British brand to celebrate its 240th anniversaryand The anniversary is also on the cusp of reinventing and producing luxury goods, for example launching its own digital studio in 2021. Turning classical designs into heirlooms of the future, Asprey can boast of having masterpieces in prestigious museums and auction houses around the world. Using a state-of-the-art digital studio, Asprey’s traditional workshops break down all barriers to allow designers to create 21st century masterpieces incorporating the latest design technologies while developing and preserving traditional craft skills.
The first work to emerge from the partnership between Bugatti and Asprey will be a unique NFT sculpture of a famous Bugatti model, designed, developed and produced using the most modern production techniques in Asprey’s new digital studio. More details will be announced soon. Going forward, Bugatti owners and Asprey customers will be able to order their own unique sculptures and purchase unique and limited edition pieces, each with NFT technology. NFTs (non-comparable tokens) provide each unique statue with a digital certificate of authenticity that unlocks exclusive Asprey content and unlocks features with a unique Asprey NFT roadmap.
According to Wiebke Stahl, Managing Director of Bugatti International: “Bugatti has always partnered with famous brands to create exceptional and unique products. We believe Asprey shares many of the core philosophies that lie at the heart of Bugatti’s DNA. Both Bugatti and Asprey represent a rare combination of tradition, innovation and breakthrough technologies. These qualities have been found in each of the two brands’ signature creations for hundreds of years. Today we turn an exciting new chapter and we look forward to sharing more details about our launch work soon. »
Ali Walker, Creative Director of Asprey’s Digital Studio, adds: “The partnership between Asprey and Bugatti is an extraordinary artistic collaboration. The meeting of these two brands, each of which is considered a national treasure, is quite exciting. We are creating something very special and we invite you all to register on our microsite to receive an invitation. Here you will find all the information, product launches and innovative developments of this exciting partnership. »