This time we succeeded. By 2025, the super-rich will pollute less on the road. For two or three years, luxury car brands have been announcing one after another that they will include 100% electric models in their catalogs. But it was by far the most symbolic, the most prestigious loss: Bentley. The official supplier of the British Crown and the largest manufacturer of V12 petrol engines, the century-old British manufacturer symbolizes both luxury and performance.
“Everything has changed” on January 25 five out of five plans “Five all-electric models in five years, a project announced by the brand’s boss, Adrian Hallmark. As for the other models presented, they will all be hybrids. The first stage is a new model in 2025, based on the EXP 100 GT concept car presented in 2019, a six-meter-long bomb equipped with four super-powerful engines and six thousand LEDs instead of a grille. (see photo). Electric versions of the Bentayga SUV and Continental sedan will follow in 2027, followed by the largest model, the Flying Spur, in 2029.
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bees and hives
All will be based on the PPE platform (Premium Platform Electric), designed by Audi and Porsche, the other two brands of the Volkswagen group, and owned by Bentley since 1998. “leader in sustainable luxury mobility” Adrian Hallmark’s photo.
Legendary cars (1/5): Queen Bentley of England
That’s why the top of the series is in battle order… ecological. To survive, it must comply with new and future European environmental standards. Bentley goes further by installing 30,000 solar panels and… 300,000 bees next to their factory in Crewe, near Liverpool!
What makes environmental activists laugh? Bentley-branded XXL beehives have absolutely very little to do with the thriftiness needed to fight global warming. Luxury cars are – if we dare say so – intrinsically energy-intensive, both for their construction and their use. In addition, the batteries of electric motors are very heavy. When it comes to powerful cars, imagine…
However, the shift from luxury to electric remains excellent news, primarily for employment. Because who says luxury, says high-qualified employee. Their knowledge in factories is similar to that of workers in haute couture workshops. Let’s add that for those who love beautiful cars, it is a real pleasure to know that it will still be produced in England. Then, these manufacturers invest in future technologies, advancing the knowledge to be recovered by consumer brands. In the late 1970s, only Mercedes and BMW fitted their models with an anti-lock braking system (ABS), a technology that is so important today.
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the desired electricity
If the trickle theory is questionable in economics, it is not in technology. But above all, this shift from luxury to electric makes it desirable. First, Tesla managed to arouse the desire of the wealthy to drive “clean” cars. The performance of the Model S sedan, launched in 2012, as well as the libertarian rhetoric of the American brand boss Elon Musk – whether we’re happy about it or not – separated electricity from its ecological connotations. a technological and futuristic universe. The Mercedes EQS, Audi e-tron, BMW iX, Jaguar I-Pace… and all the best-in-class electric models, in turn, gave electric a powerful seductive power.
At Prince Harry and Megan Markle’s wedding in 2018, the electric Jaguar convertible they borrowed undoubtedly furthered the environmental cause further than the repeated speeches of the groom’s father, Prince Charles, across the Channel.
We tested the electric sedan Mercedes EQS, which wanted to surpass Tesla.
There is a global war going on in automotive luxury today, where non-Western manufacturers like China’s Hongki or Russia’s Aurus want their share of the pie. Would we rather see billionaires in developing countries drive an electric Rolls Royce or Vladimir Putin’s favorite car, the thermal Aurus Senat?
Rolls-Royce has indeed taken the line with the Specter – yes, it’s like the title of a James Bond movie! -, a large coupé introduced (but not announced) last September, will be sold at the end of 2023. Based in Goodwood and owned by German BMW since 1998, the brand, on the other hand, will ignore the hybrid and go 100%. electricity in 2030
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As for supercars, ultra-powerful sports cars, Ferrari has announced that it will go 100% electric in April 2021, but without specifying a date. Same with Lamborghini. Porsche has already made a breakthrough with the Taycan sedan, which was launched in 2019 and has since come in 4 versions.
Aston Martin will present the Rapide E, the electric version of the Rapide sedan, in 2025. As for Maserati, the Trident-owned brand will present this year a 100% electric version of the MC 20, a very powerful berlinetta that will surprise enthusiasts. Finally, Bugatti will start racing. Acquired by 33-year-old Croatian Mate Rimac, nicknamed “Elon Musk of the Carpathians” last year, the French brand will soon launch a variant of its legendary Chiron equipped with Rimac Nevera technology. Another French flagship, Alpine, will enter the dance in 2024 with a small SUV manufactured at the historic factory in Dieppe. Quite a symbol.