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Guilhem Machenaud de Capsus and his team produced it on the roads of the Tourmalet, an advertisement for the electric Porsche Taycan. It came out before the holidays.
If you haven’t seen the work of Capsus Film, an audiovisual production company based in Bagnères, it’s because you haven’t looked in detail at the many films the “film factory” has made, for commercial, artistic and documentary purposes. in audio-visual supports or in social networks. However, his trademark is clear as he draws on the landscapes he knows best: the Pyrenees mountains, the vineyards of Tourmalet and Mongie, the Hourquette d’Ancizan, the Payolle… his own territory.
The covers are “above” on Bigourdan. This is the name Guilhem Machenaud gave to his company when he first laid the foundations for his house in Lesponne at the foot of the mountain. “I started freestyle sports when I was younger and filmed myself. Eventually I chose video as a professional path.”
“my factory”
Today, he and his small family house his film factory in Bagnères, which he calls “The Production”, in an abandoned wine cellar over 470 m2, which he has completely refurbished. As stated in the promotional brochure, his company “reflects the production style, is free, flexible, creative. It lives in the present, deals with the past, but looks to the future with determination”. And his future is to advance in production and products locally, nationally and internationally with 4 employees, managing director Mailisa Machenaud (his sister), César Abadie, image manager, Julien Averty, associate producer. “Staying in Bagnères is a lifestyle choice when my clients are in big cities,” he explains, “because to do a creative job you have to feel good in your sneakers. I’m fine here.” From what verb?
Did he need to be as good as his crew for his new production?
Because after local successes for CCHB, Pic-du-Midi, Campan valley, after Carambar ads with Marilou Berry, Nissan ads, Bouygues, world ad for Mitsubishi, BNP Paribas, French Rugby Federation,
or Road Safety, Capsus has won Porsche’s new Taycan electric vehicle, which should launch before the end of the year holidays.
“45 days of shooting in Bagnères and France, 6 helicopters, 63 extras, 19,000 Gigas shots.” Wonderful! And moreover, with the presence of an electric surfboard in flight over the waters of Corsica and even in Paris, the Seine blocked all navigation for an hour. Getting dizzy ! Surfer Matahi Drollet is in control of this machine.
This autodidact, young dad, dynamic, entrepreneur, artist also travels the world and always brings more ideas. Follow him on his sites.
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