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More than just a car sales business, L’Art De L’Automobile has become, and has been for years, a veritable Parisian fashion “tag” thanks to its founder, Arthur Snow. The first logo designed by L’Art De L’Automobile itself dates back to 2011. A huge success with customers, the logo very quickly led to the creation of t-shirts, followed by collections of inspired apparel and accessories. according to the lifestyle around sports cars and collectibles. For this reason, it was very appropriate to exhibit Kar’s new project 968 L’ART at Paris Fashion Week between September 30 and October 3, 2021.
This neo-retro prototype, which is none other than a Porsche 968 redesigned in a sleek, urban style, will be on display in Paris’s Marais district during this event where the greatest international fashion designers compete. The Porsche brand is supporting the 968 L’ART by launching a six-suit capsule collection in parallel with the collection presented by L’Art De L’Automobile from Thursday, September 30th. Head to 35/37 Rue des Francs Bourgeois, 75003 Paris or go online to discover these exclusive garments and accessories.
“968 ART” project
Porsche 968 by L’Art De L’Automobile | car photos+11
Porsche 968 by L’Art De L’AutomobilePhoto credit – Porsche
Born in Beirut and raised in Paris, Arthur Snow spent most of his childhood in his father’s car workshop. He started working at a French Porsche headquarters at the age of 16 and quickly fell in love with these iconic German sports cars. With the goal of acquiring its own Porsche, Profit gradually accelerated by refurbishing vehicles and shipping them to customers around the world. His interest in streetwear and the success of the logo he created for his company led him to create a now successful ready-to-wear brand. Very recently, his dedication to the Porsche 968 has resulted in the creation of the 968 L’ART, a neo-retro sports car rebuilt in its own way.
Eighteen months were required to manufacture the 968 L’ART in a workshop in Paris. The Porsche 968, the basic car driven by Snow, celebrates its 30th anniversary this year, it’s no coincidence! The design of the show car is inspired by the look of the famous “PMA” (Porschew with Front Engine) from the 1990s, but it has an undeniably modern twist. This is a Cabriolet version of the 968 converted at the rear into a double-headed roadster reminiscent of the German manufacturer’s Speedsters. In the style of modern Porsche productions, the stern includes a wide light strip showing the lettering “Snow” on the right. The front lights, meanwhile, have been deleted in favor of thin LED strips placed under the shield. The “Cup” style wheels offered on the 968 at the time are painted black here.
The 968 L’ART project, supported by Porsche, offers the luxury of integrating bespoke accessories provided by the manufacturer’s historic partners, such as TAG Heuer for the chronos in the instrument cluster and Recaro for the seats covered with the “d”. ‘eco-leather’ and Bose for sound system. On a mechanical level, we assume the vehicle maintains the 968’s big four-cylinder 3.0 atmospheric 240 hp. Note that this showcar can be seen at the Marais between October 30 and September 3, 2021 on the occasion of Fashion Week in Paris. .
“We want people to know that there’s a whole universe around the car that everyone can feel connected to.”
968 ART @lartdelauto community represents the fulfillment of dreams and a window into the future of automobile culture. pic.twitter.com/MT8x58VgXM
– Porsche France (@Porsche_France) September 28, 2021
In short
Arthur Snow, founder of L’Art De L’Automobile, made a dream come true by bringing his own interpretation of the Porsche 968 to life in the form of a showcar called the 968 L’ART. The latter will be displayed in the Marais district during Paris Fashion Week between September 30 and October 3, 2021. The 968 L’ART displays a roadster profile reminiscent of the lines of the 968 Cabriolet of the 1990s, but the smooth surfaces have been transformed by molten lights into a bodywork at the front and a large light strip at the rear.
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