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In 2021, Porsche surpassed 300,000 sales in one year for the first time in its history. A success when the entire auto industry is rowing.
The crisis, Porsche does not know about it. The manufacturer is expected to plateau and growth to slow each year, but Porsche is going through tough years and global contexts like a scalpel dividing the podium. The only flaw in the all-too-perfect Porsche was fiscal year 2020, down 3%… in other words, nothing happened in a pandemic year. And then, what a 2021 year! Porsche surpassed 300,000 sales for the first time in its history: 301,915 vehicles delivered, very sensitive. Compared to 2020, this represents an 11% increase in the context of very difficult famines. While most of the big names (including premium) are seeing their numbers drop, Porsche is floating. But with such volumes, can we speak of Porsche as a “prestige” brand in the same way as Ferrari, Aston Martin or Bentley? The question has been around for many years, especially since SUVs have taken over.
More than 50% SUV
At the top of sales, we find, not surprisingly, the sacred. With 88,362 customers in 2021, Macan is ahead of Cayenne with 83,071 units.. Roles have been reversed compared to 2020 as the Macan suffered a heavy drop in sales and gave its lead to the Cayenne. But this does not change the dynamics of the manufacturer, which makes more than half of its deliveries thanks to a pair of SUVs! An observation that can be made today with all prestigious brands: Lamborghini had a record year in 2021 with sales of more than 8,000, 60% of which were SUVs, Aston Martin works mainly thanks to DBX, Bentley is better off since Bentayga and Rolls – Royce chain is breaking records with Cullinan… All indicators are green for Ferrari, which is about to launch its first SUV.
More than 911 Taycan
Porsche’s third sale is the Taycan, not the Panamera as we predicted. With 41,296 copies, it is ahead of 911 (38,464 copies). The Panamera lineup sold 30,220 units, ahead of the 718 Boxster and Cayman that surpassed 20,000.
Overall, the sales rank shows that Porsche customers are certainly looking for more space than pure performance, even if sportiness is well ingrained in the DNA of the brand most present in the competition.
Worldwide, Asia remains Porsche’s largest market: 121,641 sales, 80,892 deliveries ahead of Europe.
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